Predictive analytics allows you to anticipate the future and make business decisions based on your current or historical data. It offers a variety of applications specific to a wide range of business sectors. Credit scoring can be applied to assess the likelihood of clients repaying loans. Sales forecasting is used to assess the demand for a product, while anomaly detection helps to identify risks and unexpected events with the use of data mining techniques. With the aid of predictive analytics, you can reduce risks while simultaneously improving business operations.

This is a part of predictive analytics that helps to answer a specific question: which customers end their relationship with a company (or stop using the product) and why? In other words, churn prediction lets you pinpoint when users are about to stop using your services before they do so. It becomes a massive asset when it comes to increasing customer retention. Thanks to churn prediction, you can learn what are the pain points related to your product or services, and find the right way to improve them.

Learning user behaviour and needs is crucial when it comes to digital businesses. Customer analytics combines predictive analytics and customer segmentation to improve communication with customers and increase profitability as a result. We make it possible for companies to gain insights about the needs of a specific client segment and target tailored, direct marketing to their customers. When your selected user base is given the right message at the right time, you’ll see your conversion rates grow steadily.

Text analytics is used to translate large amounts of unstructured text into machine interpretable, quantitative data to speed up and automate all text-based processes. We can apply natural language processing methods to help you with all kinds of text, including documents, social media posts, surveys and chatbot conversations. One of the most popular applications of text analytics is automatic topic detection and sentiment analysis, which is particularly helpful when it comes to understanding your userbase’s needs.

Personalisation is the key to success in the digital landscape, no matter which industry you operate in. Recommendation systems powered by machine learning are used to predict user preferences based on their behaviour and experience. We apply recommendation engines to provide your customers or users with personalised content by suggesting the products and services they’re most interested in. By giving your users recommendations that are tailored to them, you can make sure to improve their satisfaction with the service, and increase overall sales.

We harness most of the available artificial intelligence options to give you a solution you can be truly satisfied with. Neural network-based solutions can find complex patterns in data that would otherwise remain hidden. We apply artificial neural networks and deep learning solutions for image, character and speech recognition, where other machine learning methods are not applicable or efficient enough, in order to provide you with a seamless digital product that will leave your competitors far behind.